I worked for Tarci, a SaaS startup that provides data insights into small and midsized businesses (SMBs). Information about SMBs is often fragmented and there is a high market churn rate, making it difficult to obtain reliable data. Tarci addresses this issue by using machine learning and entity resolution to connect the dots and monitor a business’s trajectory, which lets them deliver up-to-date SMB profiles and identify those that have new or growing needs.
This blog article I wrote emphasizes the value this type of data can bring to an enterprise that sells to SMBs: Strategic Growth in the SMB Market